Digital information product development: lessons from a small-sized German enterprise
Purpose – This case study examines the new product development (NPD) process of digital information products (DIPs) and its critical success factors (CSFs) in a small-sized German enterprise. Design/methodology/approach – A case study was conducted with a small firm focused on the development of DIP...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2021-07-01
|
| Series: | Innovation & Management Review |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/INMR-03-2020-0033/full/pdf?title=digital-information-product-development-lessons-from-a-small-sized-german-enterprise |