Social Networks as Information Source for the Purchase Decision Process

The social networks have caused changes in the consumption habits and in the ways of relationship among companies and consumers, emerging a more demanding and informed consumer. In this paper it is aimed to assess the social networks as a source of information for the purchase of goods or services....

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Bibliographic Details
Main Authors: Camila Leoni Nascimento, Graziela Grassi Jimenez, Marcos Cortez Campomar
Format: Article
Language:English
Published: Fundação Instituto de Administração 2014-12-01
Series:Future Studies Research Journal: Trends and Strategies
Subjects:
Online Access:https://www.revistafuture.org/FSRJ/article/view/153