Social Networks as Information Source for the Purchase Decision Process
The social networks have caused changes in the consumption habits and in the ways of relationship among companies and consumers, emerging a more demanding and informed consumer. In this paper it is aimed to assess the social networks as a source of information for the purchase of goods or services....
Main Authors: | , , |
---|---|
Format: | Article |
Language: | English |
Published: |
Fundação Instituto de Administração
2014-12-01
|
Series: | Future Studies Research Journal: Trends and Strategies |
Subjects: | |
Online Access: | https://www.revistafuture.org/FSRJ/article/view/153 |
_version_ | 1819122705934319616 |
---|---|
author | Camila Leoni Nascimento Graziela Grassi Jimenez Marcos Cortez Campomar |
author_facet | Camila Leoni Nascimento Graziela Grassi Jimenez Marcos Cortez Campomar |
author_sort | Camila Leoni Nascimento |
collection | DOAJ |
description | The social networks have caused changes in the consumption habits and in the ways of relationship among companies and consumers, emerging a more demanding and informed consumer. In this paper it is aimed to assess the social networks as a source of information for the purchase of goods or services. In the study it was applied a research of exploratory nature through the survey method, conducted through personal interviews using a questionnaire with closed-ended questions. The sample of non-probabilistic type was comprised of 200 individuals from a higher education institution of São Paulo State hinterland. The survey data were analyzed descriptively. Overall, the results showed the use of social networks as a source of information search, in which the main motive is the practicality. The results corroborate the studies of Kotler and Keller (2006) when they state that the consumer seeks information on social networks to help him in the purchase, as Edelman and Hirshberg (2006) when approaching the user confidence in their friends’ opinion. For future works it is recommended to check what strategies and in what ways the companies could work in order to provide more detailed data to Internet users, aiming to support them in the decision |
first_indexed | 2024-12-22T06:56:43Z |
format | Article |
id | doaj.art-fb0131192a264f73a7324a9417e51162 |
institution | Directory Open Access Journal |
issn | 2175-5825 |
language | English |
last_indexed | 2024-12-22T06:56:43Z |
publishDate | 2014-12-01 |
publisher | Fundação Instituto de Administração |
record_format | Article |
series | Future Studies Research Journal: Trends and Strategies |
spelling | doaj.art-fb0131192a264f73a7324a9417e511622022-12-21T18:34:55ZengFundação Instituto de AdministraçãoFuture Studies Research Journal: Trends and Strategies2175-58252014-12-0162304710.7444/fsrj.v6i2.153135Social Networks as Information Source for the Purchase Decision ProcessCamila Leoni Nascimento0Graziela Grassi Jimenez1Marcos Cortez Campomar2Universidade de São Paulo (USP)Universidade de São Paulo (USP)Universidade de São Paulo (USP)The social networks have caused changes in the consumption habits and in the ways of relationship among companies and consumers, emerging a more demanding and informed consumer. In this paper it is aimed to assess the social networks as a source of information for the purchase of goods or services. In the study it was applied a research of exploratory nature through the survey method, conducted through personal interviews using a questionnaire with closed-ended questions. The sample of non-probabilistic type was comprised of 200 individuals from a higher education institution of São Paulo State hinterland. The survey data were analyzed descriptively. Overall, the results showed the use of social networks as a source of information search, in which the main motive is the practicality. The results corroborate the studies of Kotler and Keller (2006) when they state that the consumer seeks information on social networks to help him in the purchase, as Edelman and Hirshberg (2006) when approaching the user confidence in their friends’ opinion. For future works it is recommended to check what strategies and in what ways the companies could work in order to provide more detailed data to Internet users, aiming to support them in the decisionhttps://www.revistafuture.org/FSRJ/article/view/153Processo de decisão de compra. Busca de informação. Redes sociais. |
spellingShingle | Camila Leoni Nascimento Graziela Grassi Jimenez Marcos Cortez Campomar Social Networks as Information Source for the Purchase Decision Process Future Studies Research Journal: Trends and Strategies Processo de decisão de compra. Busca de informação. Redes sociais. |
title | Social Networks as Information Source for the Purchase Decision Process |
title_full | Social Networks as Information Source for the Purchase Decision Process |
title_fullStr | Social Networks as Information Source for the Purchase Decision Process |
title_full_unstemmed | Social Networks as Information Source for the Purchase Decision Process |
title_short | Social Networks as Information Source for the Purchase Decision Process |
title_sort | social networks as information source for the purchase decision process |
topic | Processo de decisão de compra. Busca de informação. Redes sociais. |
url | https://www.revistafuture.org/FSRJ/article/view/153 |
work_keys_str_mv | AT camilaleoninascimento socialnetworksasinformationsourceforthepurchasedecisionprocess AT grazielagrassijimenez socialnetworksasinformationsourceforthepurchasedecisionprocess AT marcoscortezcampomar socialnetworksasinformationsourceforthepurchasedecisionprocess |