Social Networks as Information Source for the Purchase Decision Process

The social networks have caused changes in the consumption habits and in the ways of relationship among companies and consumers, emerging a more demanding and informed consumer. In this paper it is aimed to assess the social networks as a source of information for the purchase of goods or services....

Full description

Bibliographic Details
Main Authors: Camila Leoni Nascimento, Graziela Grassi Jimenez, Marcos Cortez Campomar
Format: Article
Language:English
Published: Fundação Instituto de Administração 2014-12-01
Series:Future Studies Research Journal: Trends and Strategies
Subjects:
Online Access:https://www.revistafuture.org/FSRJ/article/view/153
_version_ 1819122705934319616
author Camila Leoni Nascimento
Graziela Grassi Jimenez
Marcos Cortez Campomar
author_facet Camila Leoni Nascimento
Graziela Grassi Jimenez
Marcos Cortez Campomar
author_sort Camila Leoni Nascimento
collection DOAJ
description The social networks have caused changes in the consumption habits and in the ways of relationship among companies and consumers, emerging a more demanding and informed consumer. In this paper it is aimed to assess the social networks as a source of information for the purchase of goods or services. In the study it was applied a research of exploratory nature through the survey method, conducted through personal interviews using a questionnaire with closed-ended questions. The sample of non-probabilistic type was comprised of 200 individuals from a higher education institution of São Paulo State hinterland. The survey data were analyzed descriptively. Overall, the results showed the use of social networks as a source of information search, in which the main motive is the practicality. The results corroborate the studies of Kotler and Keller (2006) when they state that the consumer seeks information on social networks to help him in the purchase, as Edelman and Hirshberg (2006) when approaching the user confidence in their friends’ opinion. For future works it is recommended to check what strategies and in what ways the companies could work in order to provide more detailed data to Internet users, aiming to support them in the decision
first_indexed 2024-12-22T06:56:43Z
format Article
id doaj.art-fb0131192a264f73a7324a9417e51162
institution Directory Open Access Journal
issn 2175-5825
language English
last_indexed 2024-12-22T06:56:43Z
publishDate 2014-12-01
publisher Fundação Instituto de Administração
record_format Article
series Future Studies Research Journal: Trends and Strategies
spelling doaj.art-fb0131192a264f73a7324a9417e511622022-12-21T18:34:55ZengFundação Instituto de AdministraçãoFuture Studies Research Journal: Trends and Strategies2175-58252014-12-0162304710.7444/fsrj.v6i2.153135Social Networks as Information Source for the Purchase Decision ProcessCamila Leoni Nascimento0Graziela Grassi Jimenez1Marcos Cortez Campomar2Universidade de São Paulo (USP)Universidade de São Paulo (USP)Universidade de São Paulo (USP)The social networks have caused changes in the consumption habits and in the ways of relationship among companies and consumers, emerging a more demanding and informed consumer. In this paper it is aimed to assess the social networks as a source of information for the purchase of goods or services. In the study it was applied a research of exploratory nature through the survey method, conducted through personal interviews using a questionnaire with closed-ended questions. The sample of non-probabilistic type was comprised of 200 individuals from a higher education institution of São Paulo State hinterland. The survey data were analyzed descriptively. Overall, the results showed the use of social networks as a source of information search, in which the main motive is the practicality. The results corroborate the studies of Kotler and Keller (2006) when they state that the consumer seeks information on social networks to help him in the purchase, as Edelman and Hirshberg (2006) when approaching the user confidence in their friends’ opinion. For future works it is recommended to check what strategies and in what ways the companies could work in order to provide more detailed data to Internet users, aiming to support them in the decisionhttps://www.revistafuture.org/FSRJ/article/view/153Processo de decisão de compra. Busca de informação. Redes sociais.
spellingShingle Camila Leoni Nascimento
Graziela Grassi Jimenez
Marcos Cortez Campomar
Social Networks as Information Source for the Purchase Decision Process
Future Studies Research Journal: Trends and Strategies
Processo de decisão de compra. Busca de informação. Redes sociais.
title Social Networks as Information Source for the Purchase Decision Process
title_full Social Networks as Information Source for the Purchase Decision Process
title_fullStr Social Networks as Information Source for the Purchase Decision Process
title_full_unstemmed Social Networks as Information Source for the Purchase Decision Process
title_short Social Networks as Information Source for the Purchase Decision Process
title_sort social networks as information source for the purchase decision process
topic Processo de decisão de compra. Busca de informação. Redes sociais.
url https://www.revistafuture.org/FSRJ/article/view/153
work_keys_str_mv AT camilaleoninascimento socialnetworksasinformationsourceforthepurchasedecisionprocess
AT grazielagrassijimenez socialnetworksasinformationsourceforthepurchasedecisionprocess
AT marcoscortezcampomar socialnetworksasinformationsourceforthepurchasedecisionprocess