Social Networks as Information Source for the Purchase Decision Process
The social networks have caused changes in the consumption habits and in the ways of relationship among companies and consumers, emerging a more demanding and informed consumer. In this paper it is aimed to assess the social networks as a source of information for the purchase of goods or services....
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Fundação Instituto de Administração
2014-12-01
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| Series: | Future Studies Research Journal: Trends and Strategies |
| Subjects: | |
| Online Access: | https://www.revistafuture.org/FSRJ/article/view/153 |