From Instagram overuse to instastress and emotional fatigue: the mediation of addiction

From Instagram overuse to instastress and emotional fatigue: the mediation of addiction

Purpose – Today’s society interest in mobile photography drives consumers’ and brands’ growing usage of Instagram. This paper aims to address the consequences of excessive use of Instagram on the negative feeling of losing information when not connected and the emotional fatigue resulting from an ov...

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Bibliographic Details
Main Authors: Silvia Sanz-Blas, Daniela Buzova, María José Miquel-Romero
Format: Article
Language:English
Published: Emerald Publishing 2019-09-01
Series:Spanish Journal of Marketing-ESIC
Subjects:
emotional fatigue
instagram
addiction
overuse
social network site
instastress
Online Access:https://www.emerald.com/insight/content/doi/10.1108/SJME-12-2018-0059/full/pdf?title=from-instagram-overuse-to-instastress-and-emotional-fatigue-the-mediation-of-addiction

Internet

https://www.emerald.com/insight/content/doi/10.1108/SJME-12-2018-0059/full/pdf?title=from-instagram-overuse-to-instastress-and-emotional-fatigue-the-mediation-of-addiction

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