From Instagram overuse to instastress and emotional fatigue: the mediation of addiction
Purpose – Today’s society interest in mobile photography drives consumers’ and brands’ growing usage of Instagram. This paper aims to address the consequences of excessive use of Instagram on the negative feeling of losing information when not connected and the emotional fatigue resulting from an ov...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2019-09-01
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| Series: | Spanish Journal of Marketing-ESIC |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/SJME-12-2018-0059/full/pdf?title=from-instagram-overuse-to-instastress-and-emotional-fatigue-the-mediation-of-addiction |
