An application of social marketing for promoting HIV testing in Iran

Abstract Background It has been estimated that 60,000 Iranians have been infected with HIV/AIDS and only 36% of them are aware of their status. This study aimed to design, implement and evaluate a social marketing campaign to promote HIV testing in Boyer-Ahmad County, Kohgiluyeh, and Boyer-Ahmad Pro...

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Bibliographic Details
Main Authors: Fatemeh Alipour, Mohsen Shams, Mostafa Maleki, Ali Mousavizadeh
Format: Article
Language:English
Published: BMC 2023-05-01
Series:BMC Public Health
Subjects:
Online Access:https://doi.org/10.1186/s12889-023-15698-5