Identifying and Prioritizing Effective Characteristics on Performance of Incoming Tour Guides from the Perspective of Foreign Tourists Case Study: Incoming Cultural Tour Guides in Tehran
Incoming tour guides’ performance as cultural representatives and line workers is very important in cross-cultural interactions. The purpose of this research is to identify and Prioritize effective characteristics on performance of incoming tour guides from the perspective of foreign tourists. This...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2018-05-01
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| Series: | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| Subjects: | |
| Online Access: | https://tms.atu.ac.ir/article_8530_b7895a6ab4ce033b39e1014d4d053e0d.pdf |