The Welfare Effects of Advertising : The Economic Rationale for Regulation of Advertising (Written in Korean)
Advertising, while providing a linkage between sales and consumption, helps promote rational consumption patterns by expanding the scope of information for consumers facing an ever-increasing array of consumption decisions. In so doing, advertising promotes competition among suppliers and sellers, t...
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| Format: | Article |
| Language: | English |
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Korea Development Institute
1990-11-01
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| Series: | KDI Journal of Economic Policy |
| Online Access: | https://doi.org/10.23895/kdijep.1990.12.3.95 |