BLUE OCEAN STRATEGY FOR ROMANIAN WINE MARKET
Is a long history of ferce competition between wine companies, fghting for a better market share, trying to differentiate itself from the rest of frms. In todays overcowed economy, competition results in the appereance of a red ocean, where rivals struggle to capture a return on increasingly limite...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt
2011-12-01
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| Series: | Ekonomika Poljoprivrede (1979) |
| Subjects: | |
| Online Access: | https://www.ea.bg.ac.rs/index.php/EA/article/view/782 |