The effects of perceived price fairness, satisfaction and perceived transaction dissimilarity on customers' behavioral tendencies with regard to the mediating role of trust and the moderating role of trips and familiarity: A case study of the domestic flights at Mehrabad Airport
Introduction: One of the most important management tasks is deciding on selling prices. Given the growing competition among firms and their slow growth in attracting new customers, companies are looking for new ways to boost their sales. Price is also very important as one of the four marketing mixe...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2022-11-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_2939_debe29fa610fc21c0a54c3537d967814.pdf |