Proximization as reception

The paper presents a critical overview of proximization theory (Chilton, 2004; Cap, 2006, 2013). I argue that the original model should be extended to include proximization as interpreted by the audience. The paper indicates some challenges to implementing the proximization-as-reception component,...

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Bibliographic Details
Main Author: G. KOWALSK
Format: Article
Language:English
Published: Transilvania University of Brasov Publishing House 2018-07-01
Series:Bulletin of the Transilvania University of Braşov: Series VII: Social Sciences, Law
Subjects:
Online Access:http://webbut.unitbv.ro/Bulletin/Series%20VII/2018/BULETIN%20I%20PDF/17%20Kowalski.pdf