Understanding Psychological Ownership in the Digital Environment
With expansion of the e-commerce market, such as online shopping, there is a great deal of practical and academic interest in understanding new consumer behavior in the online environment. This paper focuses on the effects of two changes in this environment on consumer purchasing behavior: (1) produ...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2021-03-01
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| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/40/4/40_2021.020/_html/-char/en |