Para una caracterización tipológico-retórica del texto verbal publicitario
This study aims at a detailed analysis of the structures and functions of texts; with this purpose, a particular discursive-textual type has been used, namely, Publicity and, with it, the publicity text, that is, the advertisement. Therefore, the author's work has been to show, and a...
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| Format: | Article |
| Language: | Catalan |
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Universidad de Alicante
1994-12-01
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| Series: | Estudios de Lingüística |
| Online Access: | https://revistaelua.ua.es/article/view/1994-n10-para-una-caracterizacion-tipologico-retorica-del-texto-verbal-publicitario |