Para una caracterización tipológico-retórica del texto verbal publicitario
This study aims at a detailed analysis of the structures and functions of texts; with this purpose, a particular discursive-textual type has been used, namely, Publicity and, with it, the publicity text, that is, the advertisement. Therefore, the author's work has been to show, and a...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Catalan |
| Published: |
Universidad de Alicante
1994-12-01
|
| Series: | Estudios de Lingüística |
| Online Access: | https://revistaelua.ua.es/article/view/1994-n10-para-una-caracterizacion-tipologico-retorica-del-texto-verbal-publicitario |
| _version_ | 1818206115053174784 |
|---|---|
| author | Rocío Lineros Quintero |
| author_facet | Rocío Lineros Quintero |
| author_sort | Rocío Lineros Quintero |
| collection | DOAJ |
| description |
This study aims at a detailed analysis of the structures and functions of texts; with this purpose, a particular discursive-textual type has been used, namely, Publicity and, with it, the publicity text, that is, the advertisement. Therefore, the author's work has been to show, and at the same time to advocate for, the need of a SCIENCE OF THE TEXT. The function of this new Science concerns the description and explanation of the internal and external relations of the different aspects of the forms of communication and the uses of a language; and in this process, it acquires a specific condition: it becomes a cross-sectional science, cutting across several disciplines. This has led us to an interdisciplinary approach in our analysis of the publicity verbal text, taking into account its relation to Rhetoric, to Grammar and to Linguistics. |
| first_indexed | 2024-12-12T04:07:53Z |
| format | Article |
| id | doaj.art-fb445ed184534cedb65023f5ffb55d5c |
| institution | Directory Open Access Journal |
| issn | 2171-6692 |
| language | Catalan |
| last_indexed | 2024-12-12T04:07:53Z |
| publishDate | 1994-12-01 |
| publisher | Universidad de Alicante |
| record_format | Article |
| series | Estudios de Lingüística |
| spelling | doaj.art-fb445ed184534cedb65023f5ffb55d5c2022-12-22T00:38:44ZcatUniversidad de AlicanteEstudios de Lingüística2171-66921994-12-011019310.14198/ELUA1994-1995.10.10Para una caracterización tipológico-retórica del texto verbal publicitarioRocío Lineros Quintero This study aims at a detailed analysis of the structures and functions of texts; with this purpose, a particular discursive-textual type has been used, namely, Publicity and, with it, the publicity text, that is, the advertisement. Therefore, the author's work has been to show, and at the same time to advocate for, the need of a SCIENCE OF THE TEXT. The function of this new Science concerns the description and explanation of the internal and external relations of the different aspects of the forms of communication and the uses of a language; and in this process, it acquires a specific condition: it becomes a cross-sectional science, cutting across several disciplines. This has led us to an interdisciplinary approach in our analysis of the publicity verbal text, taking into account its relation to Rhetoric, to Grammar and to Linguistics.https://revistaelua.ua.es/article/view/1994-n10-para-una-caracterizacion-tipologico-retorica-del-texto-verbal-publicitario |
| spellingShingle | Rocío Lineros Quintero Para una caracterización tipológico-retórica del texto verbal publicitario Estudios de Lingüística |
| title | Para una caracterización tipológico-retórica del texto verbal publicitario |
| title_full | Para una caracterización tipológico-retórica del texto verbal publicitario |
| title_fullStr | Para una caracterización tipológico-retórica del texto verbal publicitario |
| title_full_unstemmed | Para una caracterización tipológico-retórica del texto verbal publicitario |
| title_short | Para una caracterización tipológico-retórica del texto verbal publicitario |
| title_sort | para una caracterizacion tipologico retorica del texto verbal publicitario |
| url | https://revistaelua.ua.es/article/view/1994-n10-para-una-caracterizacion-tipologico-retorica-del-texto-verbal-publicitario |
| work_keys_str_mv | AT rociolinerosquintero paraunacaracterizaciontipologicoretoricadeltextoverbalpublicitario |