Click prediction boosting via Bayesian hyperparameter optimization-based ensemble learning pipelines
Online travel agencies (OTA's) advertise their website offers on meta-search bidding engines. The problem of predicting the number of clicks a hotel would receive for a given bid amount is an important step in the management of an OTA's advertisement campaign on a meta-search engine becaus...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Elsevier
2023-02-01
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Series: | Intelligent Systems with Applications |
Subjects: | |
Online Access: | http://www.sciencedirect.com/science/article/pii/S2667305323000108 |