Click prediction boosting via Bayesian hyperparameter optimization-based ensemble learning pipelines

Online travel agencies (OTA's) advertise their website offers on meta-search bidding engines. The problem of predicting the number of clicks a hotel would receive for a given bid amount is an important step in the management of an OTA's advertisement campaign on a meta-search engine becaus...

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Bibliographic Details
Main Authors: Çağatay Demirel, A. Aylin Tokuç, Ahmet Tezcan Tekin
Format: Article
Language:English
Published: Elsevier 2023-02-01
Series:Intelligent Systems with Applications
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2667305323000108