Understanding the Consumer of Books in the Digital Era

Books have the power to transform people's lives. It is not an understatement to claim that the world we know today would not have developed as it has if books had not existed. Books have long been a staple of education and entertainment, and they remain an important tool for the investigation...

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Bibliographic Details
Main Authors: Maria Orzaru, Mihaela Constantinescu, Adrian Apostol
Format: Article
Language:English
Published: The Bucharest University of Economic Studies Publishing House 2022-11-01
Series:Journal of Emerging Trends in Marketing and Management
Subjects:
Online Access:http://www.etimm.ase.ro/RePEc/aes/jetimm/2022/ETIMM_V01_2022_28.pdf