Influencer as a special type of public opinion leader
The conceptual apparatus of contemporary communicology does not differentiate between the concepts of “opinion leader” and “influencer”. To solve this problem, the author uses a poly-paradigmatic approach using a set of methods: historical and genetic analysis, structural analysis and socio-cultural...
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2022-12-01
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| Series: | RUDN Journal of Studies in Literature and Journalism |
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| Online Access: | https://journals.rudn.ru/literary-criticism/article/viewFile/33288/21643 |