Investigating Factors Affecting Corporate Brand Identity and Its Influence on Alborz Insurance Brand Employees’ Performance and Satisfaction (Case Study: Tehran Province’s Employees)
Nowadays, due to so many reasons, brands show similar functions in their products as well as the services they provide. Insurance companies are also involved in this principle. With this regard, only the companies which have set particular and specific identity could be distinguished. With respect t...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2017-11-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_63845_d1f48f570337c1acbf37b0796343ac5a.pdf |