Investigating a quantitative pattern of entrepreneurial marketing dimensions effect on organizational agility (Case study: Private educational centers)
In the current era, there is a strong need for marketing thought to move toward new marketing perspective. Abundant evidence shows that marketing should be interdisciplinary and cross– functional, hence we have to focus more on human resources, agile and empowered structures, networks and strategic...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2015-09-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_57006_7b98a22f7ad575e830f8be048d0dbdfc.pdf |