Study effective factors on customer compliance in high contact services based on Bandura social - Cognitive theory

In today's competitive world, all market participants ranging from individuals, organizations should be looking for ways to success in the market. The secret to success high contact service providers as important part of market participants is, compliance and follow customers of high contact s...

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Bibliographic Details
Main Authors: zahra asadi, bahman hajipour
Format: Article
Language:fas
Published: University of Isfahan 2014-03-01
Series:تحقیقات بازار یابی نوین
Subjects:
Online Access:http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-663-2&slc_lang=en&sid=1