PERSEPSI MANFAAT DAN RISIKO DALAM PERILAKU PEMBELIAN KONSUMEN ONLINE SHOP
This study was to analyze lifestyle, perceived risks, perceived benefits, online searching, evaluation of information, and consumer purchasing behavior in online shop. Online shop election conducted purposively, that was facebook, kaskus, and online shop community. The study included 145 consumers...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Institut Pertanian Bogor
2011-08-01
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| Series: | Jurnal Ilmu Keluarga dan Konsumen |
| Subjects: | |
| Online Access: | https://jurnal.ipb.ac.id/index.php/jikk/article/view/6435 |