Advertisement without Ethical Principles?
The article replies to the question, whether the advertisement can exist without ethical principles or ethics should be the basis of the advertisement. One can say that the ethical opinion of the advertisement does not depend on content and the form of advertising content exclusively, but also on re...
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| Format: | Article |
| Language: | English |
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University of Economics and Human Sciences in Warsaw
2007-12-01
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| Series: | Contemporary Economics |
| Online Access: | http://ce.vizja.pl/en/download-pdf/id/34 |