The Scientific Context of Product Portfolio Management at Manufacturing Firms
Correct product portfolio management is one of the feasible ways of ensuring competitive sustainability before continued market evolution whereby decisions to maintain or exclude an item from the sales offering drives consequences that impact both internal and external contexts. In alignment with th...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Fundação Instituto de Administração
2014-12-01
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| Series: | Future Studies Research Journal: Trends and Strategies |
| Subjects: | |
| Online Access: | https://www.revistafuture.org/FSRJ/article/view/168 |