A novel framework for investigating organizational adoption of AI-integrated CRM systems in the healthcare sector; using a hybrid fuzzy decision-making approach
CRMS (Customer Relationship Management system) is a brand-new technology that assists hospitals in managing their relationship with patients. Organizations’ analysis methods of huge customer-related data have been subjected to a massive change because of the Artificial Intelligence (AI) integrated C...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2023-09-01
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| Series: | Telematics and Informatics Reports |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2772503023000385 |