An Experiment on the Effect of Sexual Appeal in Real Beer Advertising on Young Adults’ Purchase Intent and Attitude Towards Advertising
The permanent presence of sexual information in Brazilian advertising, whether in the form of sexual behavior, use of attractive models, nudity, fetishism or promises of sexual satisfaction and intimacy, is not accompanied by the development of knowledge about the use of sexual appeals in national a...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Federal do Rio de Janeiro
2013-12-01
|
| Series: | Revista Sociedade, Contabilidade e Gestão |
| Subjects: | |
| Online Access: | http://www.atena.org.br/revista/ojs-2.2.3-06/index.php/ufrj/article/viewFile/1939/1773 |