Promoting Serbian spas using websites of tourism organizations and specialized hospitals

Following the changes in information technology at the end of the 1990s and the beginning of the 2000s and their use for promotional purposes, it may be necessary for the creators of marketing activities in Serbian spas to change their approach to communication with potential customers of their serv...

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Bibliographic Details
Main Authors: Jovanović-Tončev Melita, Podovac Milena
Format: Article
Language:English
Published: University of Pristina in Kosovska Mitrovica, Faculty of Economics 2016-01-01
Series:Ekonomski Pogledi
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/1450-7951/2016/1450-79511602077J.pdf