Promoting Serbian spas using websites of tourism organizations and specialized hospitals
Following the changes in information technology at the end of the 1990s and the beginning of the 2000s and their use for promotional purposes, it may be necessary for the creators of marketing activities in Serbian spas to change their approach to communication with potential customers of their serv...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Pristina in Kosovska Mitrovica, Faculty of Economics
2016-01-01
|
| Series: | Ekonomski Pogledi |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1450-7951/2016/1450-79511602077J.pdf |
| _version_ | 1797224775605551104 |
|---|---|
| author | Jovanović-Tončev Melita Podovac Milena |
| author_facet | Jovanović-Tončev Melita Podovac Milena |
| author_sort | Jovanović-Tončev Melita |
| collection | DOAJ |
| description | Following the changes in information technology at the end of the 1990s and the beginning of the 2000s and their use for promotional purposes, it may be necessary for the creators of marketing activities in Serbian spas to change their approach to communication with potential customers of their services, irrespective of whether their customers are tourism organizations or specialized hospitals. The aim of this paper is to analyze the origins and ways of managing websites of tourism organizations and specialized hospitals in Serbian spas. The survey into the use of websites as a means of promoting tourism organizations and specialized hospitals in Serbian spas was conducted in the period from 17 September 2015 until 07 November 2015. The results of this survey clearly indicate an insufficient utilization and inadequate updating of website content. |
| first_indexed | 2024-04-24T13:58:29Z |
| format | Article |
| id | doaj.art-fbe4f8a7fd794c439f719f60c7e3fb53 |
| institution | Directory Open Access Journal |
| issn | 1450-7951 2334-7570 |
| language | English |
| last_indexed | 2024-04-24T13:58:29Z |
| publishDate | 2016-01-01 |
| publisher | University of Pristina in Kosovska Mitrovica, Faculty of Economics |
| record_format | Article |
| series | Ekonomski Pogledi |
| spelling | doaj.art-fbe4f8a7fd794c439f719f60c7e3fb532024-04-03T16:28:40ZengUniversity of Pristina in Kosovska Mitrovica, Faculty of EconomicsEkonomski Pogledi1450-79512334-75702016-01-01182778610.5937/EkoPog1602077J1450-79511602077JPromoting Serbian spas using websites of tourism organizations and specialized hospitalsJovanović-Tončev Melita0Podovac Milena1https://orcid.org/0000-0002-0709-2927Singidunum University, Belgrade, SerbiaUniversity of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja, Vrnjačka Banja, SerbiaFollowing the changes in information technology at the end of the 1990s and the beginning of the 2000s and their use for promotional purposes, it may be necessary for the creators of marketing activities in Serbian spas to change their approach to communication with potential customers of their services, irrespective of whether their customers are tourism organizations or specialized hospitals. The aim of this paper is to analyze the origins and ways of managing websites of tourism organizations and specialized hospitals in Serbian spas. The survey into the use of websites as a means of promoting tourism organizations and specialized hospitals in Serbian spas was conducted in the period from 17 September 2015 until 07 November 2015. The results of this survey clearly indicate an insufficient utilization and inadequate updating of website content.https://scindeks-clanci.ceon.rs/data/pdf/1450-7951/2016/1450-79511602077J.pdfwebsite promotionserbian spassurveytourism organizationsspecialized hospitals |
| spellingShingle | Jovanović-Tončev Melita Podovac Milena Promoting Serbian spas using websites of tourism organizations and specialized hospitals Ekonomski Pogledi website promotion serbian spas survey tourism organizations specialized hospitals |
| title | Promoting Serbian spas using websites of tourism organizations and specialized hospitals |
| title_full | Promoting Serbian spas using websites of tourism organizations and specialized hospitals |
| title_fullStr | Promoting Serbian spas using websites of tourism organizations and specialized hospitals |
| title_full_unstemmed | Promoting Serbian spas using websites of tourism organizations and specialized hospitals |
| title_short | Promoting Serbian spas using websites of tourism organizations and specialized hospitals |
| title_sort | promoting serbian spas using websites of tourism organizations and specialized hospitals |
| topic | website promotion serbian spas survey tourism organizations specialized hospitals |
| url | https://scindeks-clanci.ceon.rs/data/pdf/1450-7951/2016/1450-79511602077J.pdf |
| work_keys_str_mv | AT jovanovictoncevmelita promotingserbianspasusingwebsitesoftourismorganizationsandspecializedhospitals AT podovacmilena promotingserbianspasusingwebsitesoftourismorganizationsandspecializedhospitals |