Will customers adopt last-mile drone delivery services? An analysis of drone delivery in the emerging market economy

Drone delivery services are novelty concepts to most people in emerging market economies. To gain competitive advantages, retailers in emerging market need to be proactive in understanding the key factors contributing to the acceptance of last-mile drone delivery services by general users. This stud...

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Bibliographic Details
Main Authors: Charlie Chen, Steve Leon, Peter Ractham
Format: Article
Language:English
Published: Taylor & Francis Group 2022-12-01
Series:Cogent Business & Management
Subjects:
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2022.2074340