Consumer Neuroscience as a reserach issue, concepts and applications. A paradigmatic approach
Consumer neuroscience allows a fullest and objective understanding about desires andactions of consumers, turning itself in a fickle tool to the use of the companies and to improve their Marketing strategies. The use of the Neuroscientific methods to the analysis, description and comprehension of hu...
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| Format: | Article |
| Language: | English |
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Universidad del Rosario
2012-12-01
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| Series: | Universidad y Empresa |
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| Online Access: | http://revistas.urosario.edu.co/index.php/empresa/article/view/1906 |