Sociocultural Dynamics of Perception of Italian Brands in Russia
Introduction. This article analyzes the specifics of the perception of Italian brands in Russia. The starting point in the paper is the understanding that the evolution of Italian culture and the image of Italy itself has led to the perception of this phenomenon through the prism of both its numerou...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Saint Petersburg Electrotechnical University
2021-06-01
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| Series: | Дискурс |
| Subjects: | |
| Online Access: | https://discourse.elpub.ru/jour/article/view/409 |