Marketing integration of the innovative process based on the concept of product life
In the article approaches to determination the components and sequence of the stages in the innovative process is considered. The influence of marketing and complex of his measures on effectiveness of innovative activity is defined. Marketing elements of life cycle of innovative process taking into...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2011-12-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_4_2_46_51.pdf |