A decisão de internacionalizar

Brazilian companies belonging to different lines of business activity have been seeking the foreign market intensely from different ways of admission, from the simplest tone (indirect export) to the most complex one (development of productive unit). Therefore, this paper intends to answer the questi...

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Bibliographic Details
Main Authors: Nadia Wacila Hanania Vianna, Sheila Regina Almeida
Format: Article
Language:English
Published: Escola Superior de Propaganda e Marketing - ESPM 2012-06-01
Series:Internext: Revista Eletrônica de Negócios Internacionais
Subjects:
Online Access:https://internext.espm.br/internext/article/view/121