Identification of the effective criteria on choosing imitation brand for consumables
Purchasing and using the merchandises by consumers are governed more by advertisements and the name of the brand rather than needs. In Iran, few studies have been performed to investigate the importance of criteria which are appreciated by consumers in field of imitation brand. Hence, in this paper...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2015-06-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_52897_0420f8aee6a928604aeeff515759b6f0.pdf |