Identification of the effective criteria on choosing imitation brand for consumables
Purchasing and using the merchandises by consumers are governed more by advertisements and the name of the brand rather than needs. In Iran, few studies have been performed to investigate the importance of criteria which are appreciated by consumers in field of imitation brand. Hence, in this paper...
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| Format: | Article |
| Language: | fas |
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University of Tehran
2015-06-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_52897_0420f8aee6a928604aeeff515759b6f0.pdf |
| _version_ | 1818297230148239360 |
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| author | Seyed Babak Ebrahimi Hamid Ketabian Hesam Rahimi |
| author_facet | Seyed Babak Ebrahimi Hamid Ketabian Hesam Rahimi |
| author_sort | Seyed Babak Ebrahimi |
| collection | DOAJ |
| description | Purchasing and using the merchandises by consumers are governed more by advertisements and the name of the brand rather than needs. In Iran, few studies have been performed to investigate the importance of criteria which are appreciated by consumers in field of imitation brand. Hence, in this paper the effective criteria on choosing imitation brand for consumables have been recognized by reviewing the literature, the library studies and interviews. Then the main criteria were selected by Fuzzy Delphi approach. This study also applies random sampling. Furthermore, a suitable questionnaire was employed and distributed randomly among five hundred persons to be filled in two sections; demographics and investigating the importance of the criteria. Afterwards, the most important criteria were sorted out according to their priorities by Fuzzy Topsis approach, respectively. Finally, the results and suggestions were presented. |
| first_indexed | 2024-12-13T04:16:07Z |
| format | Article |
| id | doaj.art-fc3aad8c2e56472c87cb3dc52af6a34e |
| institution | Directory Open Access Journal |
| issn | 2008-5907 2423-5091 |
| language | fas |
| last_indexed | 2024-12-13T04:16:07Z |
| publishDate | 2015-06-01 |
| publisher | University of Tehran |
| record_format | Article |
| series | مدیریت بازرگانی |
| spelling | doaj.art-fc3aad8c2e56472c87cb3dc52af6a34e2022-12-21T23:59:54ZfasUniversity of Tehranمدیریت بازرگانی2008-59072423-50912015-06-017227329410.22059/jibm.2015.5289752897Identification of the effective criteria on choosing imitation brand for consumablesSeyed Babak Ebrahimi0Hamid Ketabian1Hesam Rahimi2Assistant Professor, Department of Industrial Engineering, K.N.Toosi University of Technology, Tehran, IranMSc. Student, Department of Industrial Engineering, K.N.Toosi University of Technology, Tehran, IranBSc., Department of Industrial Engineering, Islamic Azad University South Tehran Branch, Tehran, IranPurchasing and using the merchandises by consumers are governed more by advertisements and the name of the brand rather than needs. In Iran, few studies have been performed to investigate the importance of criteria which are appreciated by consumers in field of imitation brand. Hence, in this paper the effective criteria on choosing imitation brand for consumables have been recognized by reviewing the literature, the library studies and interviews. Then the main criteria were selected by Fuzzy Delphi approach. This study also applies random sampling. Furthermore, a suitable questionnaire was employed and distributed randomly among five hundred persons to be filled in two sections; demographics and investigating the importance of the criteria. Afterwards, the most important criteria were sorted out according to their priorities by Fuzzy Topsis approach, respectively. Finally, the results and suggestions were presented.https://jibm.ut.ac.ir/article_52897_0420f8aee6a928604aeeff515759b6f0.pdfBrandconsumablesfuzzy topsisimitation brand |
| spellingShingle | Seyed Babak Ebrahimi Hamid Ketabian Hesam Rahimi Identification of the effective criteria on choosing imitation brand for consumables مدیریت بازرگانی Brand consumables fuzzy topsis imitation brand |
| title | Identification of the effective criteria on choosing imitation brand for consumables |
| title_full | Identification of the effective criteria on choosing imitation brand for consumables |
| title_fullStr | Identification of the effective criteria on choosing imitation brand for consumables |
| title_full_unstemmed | Identification of the effective criteria on choosing imitation brand for consumables |
| title_short | Identification of the effective criteria on choosing imitation brand for consumables |
| title_sort | identification of the effective criteria on choosing imitation brand for consumables |
| topic | Brand consumables fuzzy topsis imitation brand |
| url | https://jibm.ut.ac.ir/article_52897_0420f8aee6a928604aeeff515759b6f0.pdf |
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