A Qualitative Research Regarding the Online Advertising Formats Used by Romanian Companies
The present paper offers an in-depth view about the online advertising formats that are used by Romanian companies or digital advertising agencies. The qualitative research based on semi-structured detailed interviews with 12 professionals, took place in Bucharest, in February-March 2015. From the o...
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Format: | Article |
Language: | English |
Published: |
Sciendo
2015-08-01
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Series: | Studia Universitatis Vasile Goldis Arad, Seria Stiinte Economice |
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Online Access: | https://doi.org/10.1515/sues-2015-0019 |