Investigating the Mix Effect of Political Marketing and Brand Equity of Political Parties on Voter Commitment and Loyalty in Iran; A Study of Eligible Citizens Voting in Tehran
The purpose of this study is to investigate and determine the effect of political marketing mix and brand equity of political parties on voter commitment and loyalty in Iran. The statistical population of this study is eligible citizens in Tehran in 1396. The statistical population of this study is...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2021-08-01
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| Series: | Faṣlnāmah-i Pizhūhish/hā-yi Rāhburdī-i Siyāsat |
| Subjects: | |
| Online Access: | https://qpss.atu.ac.ir/article_13325_c45feb972e37b96b92ea3716801f8aa8.pdf |