Developing a Product Scarcity Framework in Marketing: A Systematic Review of Theoretical Foundations
Objective Market research often begins with two assumptions; first, consumers are able to choose among desirable products, and second, they have sufficient resources to buy them. However, many consumer decisions are constrained by the scarcity of products. In recent years, product scarcity has been...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2022-09-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_89466_5b83ffa36dd721d725da1abc23dcc41d.pdf |