Consumers are willing to pay a price for explainable, but not for green AI. Evidence from a choice-based conjoint analysis
A major challenge with the increasing use of Artificial Intelligence (AI) applications is to manage the long-term societal impacts of this technology. Two central concerns that have emerged in this respect are that the optimized goals behind the data processing of AI applications usually remain opaq...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2022-01-01
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| Series: | Big Data & Society |
| Online Access: | https://doi.org/10.1177/20539517211069632 |