Hospital brand image and trust leading towards patient satisfaction: medical tourists’ behavioural intention in Malaysia
In Malaysia, hospital branding is critical to recruiting medical tourists. Reputation, service quality, and word-of-mouth influence hospital branding. Thus, hospitals and the healthcare tourism sector must understand these elements to gain a competitive edge in the global market. This study investig...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
PAGEPress Publications
2024-02-01
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| Series: | Healthcare in Low-resource Settings |
| Subjects: | |
| Online Access: | https://www.pagepressjournals.org/hls/article/view/12276 |