Marketing strategies for value chain development: Case of Khawlani coffee-Jazan Region, Saudi Arabia
This paper aims to provide insights into the local value chain (LVC), and present marketing strategies to increase yields and incomes. Though many studies are available on the development and efficiency of the coffee sector, this research is among the few studies, focusing on the effect of value-bas...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2023-10-01
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| Series: | Journal of the Saudi Society of Agricultural Sciences |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S1658077X23000474 |