Effectiveness assessment of maternal and neonatal health video clips in knowledge transfer using neuromarketing tools: A randomized crossover trial.

Audiovisual educational material has been used effectively as a knowledge translation strategy in patient education. Given the need to impact maternal mortality rates, 12 video clips related to maternal and neonatal health information were designed based on the results of a previous systematic revie...

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Bibliographic Details
Main Authors: Laura Prieto-Pinto, María Fernanda Lara-Díaz, Nathaly Garzón-Orjuela, Dayanne Herrera, Carol Páez-Canro, Jorge Humberto Reyes, Lina González-Gordon, Viviana Jiménez-Murcia, Javier Eslava-Schmalbach
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2019-01-01
Series:PLoS ONE
Online Access:https://doi.org/10.1371/journal.pone.0215561