Examining the Relation between Advertising Expenditures and Firm's Intangible Value in the TSE Listed Companies
This paper examines the effects of advertising expenditures on firm's intangible value in the Tehran Stock Exchange (TSE) listed companies. Using Q Tobin to estimate firm's intangible value and for a sample of 389 firm-year observation during 1380-1385, we find that there is a negative...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2008-12-01
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| Series: | مطالعات تجربی حسابداری مالی |
| Subjects: | |
| Online Access: | https://qjma.atu.ac.ir/article_4297_c82710050b896cf9c9fd04552f212e18.pdf |