CELEBRITY ENDORSEMENTS IN ORGAN DONATION ADVERTISEMENTS: ALTRUISM AS A MODERATOR

Bibliographic Details
Main Authors:	Sharifah Nurafizah Syed Annuara, Stephen Laison Sondoh Jr, Andreas Totu, Geoffrey Tanakinjal, Rayner Alfred
Format:	Article
Language:	English
Published:	Sarawak Research Society (SRS) 2018-06-01
Series:	Journal of Applied Structural Equation Modeling
Subjects:	celebrity endorsements organ donation advertisements altruism
Online Access:	https://jasemjournal.com/wp-content/uploads/2019/10/JASEMv22_Annuar-et-al.2018.pdf

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