Use of instruments of category management for increase of productivity of the FMCG companies
In work influence of use of instruments of category management on increase of productivity of the FMCG companies is considered. In work bases of category management are studied, and also is shown why the innovative project which has arisen in the world at the end of the XX century and only trying to...
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| Format: | Article |
| Language: | Russian |
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Real Economy Publishing House
2017-12-01
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| Series: | Стратегии бизнеса |
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| Online Access: | https://www.strategybusiness.ru/jour/article/view/388 |