The impact of perceived customer discrimination on negative word-of-mouth: the mediating role of customer embarrassment

The impact of perceived customer discrimination on negative word-of-mouth: the mediating role of customer embarrassment

Abstract Disadvantaged or minority customers are always vulnerable to discriminatory treatment by service employees. Discrimination against minority customers has become a frequent headline in the news. The main objective of this research is to construct a model that explains the relationship betwee...

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Bibliographic Details
Main Authors: Farhan Ahmed, DaPeng Liang, Muhammad Ibrahim Abdullah, Muddassar Sarfraz, Zeeshan Saeed
Format: Article
Language:English
Published: SpringerOpen 2022-10-01
Series:Future Business Journal
Subjects:
Perceived customer discrimination
Overt discrimination
Subtle discrimination
Disadvantaged social group
Negative word-of-mouth
Customer embarrassment
Online Access:https://doi.org/10.1186/s43093-022-00157-1

Internet

https://doi.org/10.1186/s43093-022-00157-1

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