“Egg Sell Points” A Chicken Eggs Marketing Strategy Based On Smart Farming System

Post-COVID-19 in 2022, reported an increase in chicken egg consumption by 2.7 percent in Indonesia consumer’s. In 2021, the amount of eggs consumption was 18.92 Kg/Capita/year up to 20.02 Kg/capita/year in 2022. Estimated output consumption in 2023-2026 is estimated to grow by 1.16% per year. This c...

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Bibliographic Details
Main Authors: Manurung Dian Khofifah, Firmansyah Richi Dwi, Satria Awang Tri, Putritamara Jaisy Aghniarahim
Format: Article
Language:English
Published: EDP Sciences 2024-01-01
Series:BIO Web of Conferences
Online Access:https://www.bio-conferences.org/articles/bioconf/pdf/2024/07/bioconf_icias2024_00028.pdf