THE IDENTIFICATION OF SMALL MEDIUM ENTERPRISE (SME) OWNER ENTREPRENEURSHIP CHARACTERISTICS BY USING ENTREPRENEURIAL MARKETING APPROACH
Economic crisis occurred in 1997 had brought continuously negative affect in economic and social aspect. This negative effect experienced by Indonesia as one of the countries in Asia region forced to survive from global economic crisis. One among many downfalls from thisunfortunate event was many bi...
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| Format: | Article |
| Language: | English |
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Department of Management, Faculty of Economics and Business, Universitas Surabaya
2014-03-01
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| Series: | Manajemen dan Bisnis |
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| Online Access: | https://www.journalmabis.org/mabis/article/view/232 |