Is Truly Trustworthiness of Celebrity Endorsement Effect on Online Purchase Intention: A Study on Online Travel Agency Customers
This study aims to analyze whether the trustworthiness of celebrities used in endorsements affects online purchase intentions at Online Travel Agencies. In today's digital era, the use of celebrities as endorsers is a common marketing strategy, but its effectiveness in the context of Online Tr...
| Main Authors: | , |
|---|---|
| Formato: | Artigo |
| Idioma: | English |
| Publicado: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-02-01
|
| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Acceso en liña: | https://e-journal.uac.ac.id/index.php/iijse/article/view/6486 |