A Study of Service Speed and Servicescape as a Basic Strategy to Improve Loyalty by Evaluating Customer Satisfaction at PT. Bank Mandiri Persero (Solo Branch)

This study aims to determine and analyze empirically the effect of service speed and servicescape on customer satisfaction and loyalty at PT. Bank Mandiri Persero (Solo Branch). The analysis technique used was the validity test and reliability test, linearity test, regression analysis, path analysis...

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Bibliographic Details
Main Authors: Siti Fatonah, Tulus Haryono, Pramesty Wahyu Istyaningsih
Format: Article
Language:Indonesian
Published: Universitas Muhammadiyah Ponorogo 2021-10-01
Series:Ekuilibrium: Jurnal Ilmiah Bidan Ilmu Ekonomi
Subjects:
Online Access:http://journal.umpo.ac.id/index.php/ekuilibrium/article/view/3956